Pitches - A Collection Of Great & Not So Great PR Pitches

A collection of good , controversial , and (really) bad PR pitches

Marketers: craft better pitches and learn from others' mistakes!

Journos: submit the best and worst pitches you've received by emailing:

@pitches.net

All submissions are kept anonymous unless otherwise requested

Anonymous Pitch Submission

Filter pitches:

Good

Capturing A Busy Journo's Attention

3 tips for a subject line that stands out.

Creative. Original. Interesting.

Memorable for all the right reasons.

Short. Punchy. Personalised.

Tips from a Redditor.

Tips

Likes coming soon

Controversial

Use Common Sense!

Obviously this is a terrible angle...

Shame On You!

Open rate isn't the only thing that matters...

Don't Do This.

Some topics are off limits.

Detailed And Thorough.

But not every pitch is going to land.

Missed The Mark.

Got her attention, but not her beat.

Do Your Research.

Personalisation is appreciated.

Twitter

Likes coming soon

Good

Great Storytelling.

Encourage the journalist to keep reading.

A Classic.

Mail merge fails aren't a good look.

Thoughtful.

Journos like being treated like humans.

Keep It Simple.

Overformatting can ruin a good thing.

Dont Be Cliche.

All the ‘Happy Friday!’ greetings blur into one.

Way Too Casual.

Always keep things professional.

Subject Lines Are Key.

Make them attention grabbing.

Taboo Subjects Are Risky.

But this got decent coverage.

I'm Offended!

Who wants to be 7th place...

Pick Your Audience.

Decent pitch, but wrong audience.

High Open Rate.

But the click bait title left journos disappointed.

A New Low.

Dirty tactics never work.

Twitter

Pitch Example

Likes coming soon